Grayson Food Brokers are the Sales Force of  carefully selected Food Manufacturers.

The combined range of products ideally complement each other and provide solutions for End Users and Distributors throughout Australia.

Our team of vastly experienced sales professionals cover all states of Australia with particular strength and focus in Victoria, South Australia, Northern Territory and Tasmania. We service over 500 Foodservice Distributors and have over 5,000 active end users.

GFB has developed what we believe to be the country’s most sophisticated Foodservice end user CRM. This CRM incorporates monthly end user client reports, forward call planning, direct mail & email, and specific group target marketing.

GFB has built solid business relationships since 1985 with all major Foodservice operators throughout  Australia and New Zealand.

Why Us

Grayson Food Brokers (GFB) are driven to provide all stakeholders (Manufacturers, Distributors and End Users) with the most professional, structured and accountable Sales Representation in the foodservice industry.

GFB core values are:

  • Honesty 
  • Discipline 
  • Reliability

The key drivers of our business are:

* High Ethical Standards                                   * Information and Data collection

* Fiscal Responsibility                                        * Strong Customer Relationships

* Timely Response & Communication            * Monthly Reporting Structures

* Continuous Improvement Processes           * Delivering Agreed Objectives

* Distributor and End User Sales                     * Trade Shows

Ethics & Philosophy

Our values reflect all that’s best about Grayson Food Brokers. We express a code of behaviour that guides everything we do & together they embody the spirit of GFB. We believe that we have a responsibility in achieving budgets and building sustainable sales growth.

Culture

Our culture embodies many elements, it’s about always looking for new ways to grow sales. It’s about building relationships, where we treat everyone with honesty, and respect. It’s about growth, both personal & professional. But more importantly, its about faith – that if we do something right, then in the long run we will succeed together & build something great we can all be proud of.

Clear direction

Upfront, we ask our manufacturers what success looks like, and then we’re going to work backwards from there. Throughout our relationship, we make sure that there is a clear and mutual understanding of the goalposts.

Confidentiality

We don’t openly talk about your business at the train station or at lunch. You never know who’s listening.

At the heart of it

We’re not transport managers, senior directors, marketing coordinators or warehouse experts. At the heart of it, we’re salespeople and problem solvers, we just happen to do those other things on the side to make things happen.

Why we do it

We’ve been lucky enough to represent some amazing clients and product ranges, and we love every last one of them. We figured it would be helpful if we laid this all out at the get-go to make sure our relationship with you is equally as awesome.

Contact Us

Tony Grayson – Director

Tony began as a cash van salesperson in 1985, his experience encompasses all levels of Foodservice sales including Key Accounts, State and National Management Roles. Tony remains the backbone of GFB and is ’hands on’ in every part of the business, including National Account Management & Negotiation.

tony@graysonfoodbrokers.com.au           0405 102 539

Sue Grayson – Financial Controller

Sue has vast experience of senior management and marketing roles and spends each Wednesday in the office overseeing all financial & HR functions for GFB.

sue@graysonfoodbrokers.com.au

Lisa O’Connor – Area Manager Victoria

Lisa joined GFB in 2010; she has a strong “food” background as a highly qualified Chef. Lisa’s passion and demeanor makes her a real hit in the Western and Northern Suburbs of Melbourne where she services all Distributors and Major End Users.

westernsales@graysonfoodbrokers.com.au         0488 047 239

Dylan Grayson – Business Manager 

Dylan forged a successful career with Jayco Caravans head office, servicing the Jayco National Dealer Network. In 2022 Dylan transitioned into the family Foodservice Sales Brokerage business. After Relocating to Sydney in 2024, Dylan’s role encompasses servicing the Major End Users and Distributor networks throughout NSW, Victoria and New Zealand

dylan@graysonfoodbrokers.com.au       0457 185 091

Kyle Grayson – Sales Manager VIC / SA / TAS

Kyle followed his older brother into the family business in 2023. Kyle’s Role transitioned into servicing major End Users and Distributor networks in Victoria, South Australia and Tasmania.

kyle@graysonfoodbrokers.com.au          0401 037 319

Linda Scanlan – Sales Executive Victoria

Linda Joined our Sales Team in June 2025, bringing Sales Experience in both the Pharmacy and Foodservice sectors.Linda’s focus will be servicing and driving the end user sales throughout Victoria.  

vicsales@graysonfoodbrokers.com.au    0492 857 855

Mirsina Pertsoulis is the latest addition to the GFB family in 2025.

Following a long and successful career in Sales for the Transport, Logistics industry, where she held State and National Sales roles. A new challenge in Foodservice was beckoning. Mirsina is based in Sydney and is a pivotal driver in the frontline, assisting Dylan with our sales growth in NSW.  

nswsales@graysonfoodbrokers.com.au          0435 562 940

Richard Baker (Foodchoice PTY LTD) – QLD State Sub Broker Manager

Richard has a large breadth of experience in Sales and Account Management in the Foodservice, FMCG areas as well as Senior Business Management skills and experience. 

The Foodchoice team has over 40 years combined experience in the Foodservice environment. We take a professional approach to partnering with our clients and customers to create value and growth which is unmatched in the Queensland marketplace.

  richard@foodchoice.net.au           0404 072 005

Sandy Bryant – Accounts

Sandy is responsible for the financial functions of GFB.